Sega to cut 300 jobs, shifts focus away from boxed retail games to mobile and PC | PCGamesN

Sega to cut 300 jobs, shifts focus away from boxed retail games to mobile and PC

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Sega has today announced it's to cut some 300 jobs ahead of a massive restructuring of the business. Staff will be offered voluntary redundancy as the publisher moves away from packaged retail games to focus instead on mobile and PC online.

The publisher plans to shut Sega of America's San Francisco office, moving its headquarters instead to Southern California. Downsizing will begin in February and continue into early summer.

The news comes not far on the heels of the recent success of Sega's Alien: Isolation, which was met with critical acclaim and sales of over one million copies.

"Personnel will be repositioned in Digital Games and growth areas of Group mainly as development personnel, in order to establish a structure which can constantly generate profits. The purpose of these measures is to improve the business efficiency of the Group,” said Sega in a statement.

"We are sad to say goodbye to some of the best people in the business and are indebted to them for their hard work and dedication through the years," added Sega of America head John Cheng.

Sega say that upcoming game releases will not be affected by the lay-offs, though what impact the restructuring will have on future titles remains to be seen.

Thanks, VG247, Develop.

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Chaz avatarHtorne avatarDog Pants avatarNihlusGreen avatarKleppe avatarnitrofurano avatar
Chaz Avatar
159
3 Years ago

Hopefully this means nothing for Creative Assembly or Relic and just means they're cutting the shite like Sonic Boom.

3
Kleppe Avatar
20
3 Years ago

I think the cuts being done here is to Sega it self.

It'll probably not effect studios like CA, Relic and Sports Interactive as it would more then likely be more profitable to keep them or sell the studios them self then trying to cut down on them.

1
Htorne Avatar
501
3 Years ago

What's up with all this mobile obsessions ?

1
Dog Pants Avatar
1390
3 Years ago

Massive userbase of casual players I assume. It means they can make cheap games and sell in large volumes. It's good to see that the PC is seen as a similarly easy income despite a much higher quality requirement.

2
NihlusGreen Avatar
663
3 Years ago

I guess if you live in a large city where you use public transport to work each week you eventually end up playing mobile games maybe, other than that no need that I can think of? Happy to hear more

1
nitrofurano Avatar
3
3 Years ago

if Sega is really serious about mobile, they should be about Android - and if they are serious about Android and gaming on Android, they should be also about Ouya (perhaps the most popular game console running on Android) - btw, optimizing Android games for Ouya seems to be not that difficult, they shouldn't waste this opportunity

1
nitrofurano Avatar
3
3 Years ago

why aren't arcade machines being mentioned? i heard that MaiMai (Sega Nu hardware?) is having a huge success in Japan

1