Making a stand in the mainstream - AMD are cutting the price of the Radeon RX 470

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With Nvidia set to release their low-end Pascal graphics cards AMD is looking to cut the cost of their more powerful Radeon RX 470 cards to hijack the new GeForce launch.

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AMD chose not to fight the high-end graphics card battle in this generation, ceding that ground to Nvidia’s GTX 1080 and GTX 1070. But now the GTX 1050 and 1050 Ti cards are set to invade the mainstream market that AMD have made the home of their Polaris GPUs. And that will not stand.

A report from TweakTown claims that AMD is about to cut the MSRP for the Radeon RX 470 down from $179 to $169. That might only be a $10 drop, but with the new Nvidia Pascal cards likely to arrive at around $150 that might be enough to convince some people to opt for the red team’s GPUs instead.

The tricky thing is there are very few RX 470 cards available for the MSRP either in the US or the UK right now, but fingers crossed this expected price cut actually does make a difference at retail or it could all be for nought.

The GTX 1050 and GTX 1050 Ti aren’t expected to have the same level of performance as the more powerful RX 470, but are likely to be a little quicker than the only other low-end Radeon option, the RX 460.

Bringing the pricing for the RX 470 down towards the new GeForce cards would be a smart move for AMD and solidify their position as the mainstream market leaders. And if the Nvidia GTX 1050 Ti is seen to be competing with AMD's second-tier Polaris GPU then that's not going to end up looking good for the green team. Estimates put the RX 470 at around 30% faster than the upcoming GTX 1050 Ti, and with the price only a little bit more for the Radeon that would be the card to go for.

With the GTX 1050 Ti launch expected for the last week of October we should find out for sure where the smart mainstream money ought to be going very soon.

The best prices for the Radeon RX 470 we've found today:

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Shriven avatarPostieDoc avatarWhiteCrow avatarM16MoJo avatarYubel avatar
Shriven Avatar
3457
1 Year ago

Im always gonna buy Nvidia. I had an AMD in two rigs over 6 years and had nothing but problems.

2
PostieDoc Avatar
77
1 Year ago

Even though I currently have a 780 Ti in my rig, my card before that was a Radeon 7970Ghz and it was (still is, my brother now has it) an excellent card.

I don't get all this fanboy nonsense, just go for the best card for your budget.

1
Shriven Avatar
3457
1 Year ago

You're confusing fanboi'ism with tried and true product experience....

Rather large difference.

2
WhiteCrow Avatar
432
1 Year ago

Indeed. I've used both cards in many systems over the years, and time and time again I'd have problems with AMD cards that I just didn't at all with Nvidia. They're more expensive yes, but it's reasonably understandable why they are.

My last three rigs were all Intel/Nvidia, and I'm not sure I'll jump back to AMD any time soon.

1
Yubel Avatar
5
1 Year ago

It's a matter of preference, I have never had an issue with AMD products what so ever, I've always found Nvidia products to be Gimmicky with only certain cards to really stand out to me, i stress the word Gimmick because, correct me if im wrong, back when the 700 series dropped Nvidia was really stretching for overclocking cards which can either give you a good or bad impression of how the card is clock per clock you know, now what's more interesting is someone took i think a 980ti can compared it to a 1080 clock per clock i believe and they were pretty much the same speeds in terms of FPS, I've always found AMD giving Raw power to people but the only draw back being the AMD drivers for DX11 but for the start of the 200 series AMD is really trying to get there act together with the driver support, more interesting as well, i remember when the fury XX came out trying to go againts the titan X and 980ti and the performance wasnt close enough at all plus the 4 gigs of VRAM limitation on the card, but now in allot of games due to the drivers the fury X is getting more FPS then those cards are and even the 1070 in allot of scenarios since a 980ti is just a 1070 tbh, watching AMD grow is great but Nvidia always puts me in a weird state where i cannot see myself getting a Nvidia card at all, if someone gave me a titan X ( pascal) I'd probably sell it due to the fact that it will lose driver support and will be outclased next year by the next big Nvidia card or hopefully when Vega drops for AMD

1
M16MoJo Avatar
16
1 Year ago

Instead of them fighting each other (for the moment anyway), I really wish they would breath down the necks of AAA devs/publishers a little more. As it stands, there's very little reason for people to buy the "latest & greatest" when there's really nothing to play that's really pushing the card. I'm fortunate enough to own a GTX 1080, but I'm basically playing lackluster console ports at this point.

1