Fortnite downtime led to a big spike in Pornhub searches

fortnite server outage pornhub

Update, April 13: When Fortnite goes down, its players get up. Apparently.

Two days ago, Epic servers went down, leading to some extended downtime for Fortnite. After a tweet from Epic on their attempts to fix the issues, the official Pornhub Twitter (mostly SFW, but take care with your browsing history) responded “Please hurry or our servers will crash next.” We had to know if it was true, so we asked – and turns out that they weren’t kidding.

Here’s a list of the best sex games on PC. Full disclosure – Fortnite isn’t on it.

As detailed in a Pornhub Insights post (again, SFW but mind your history), searches related to Fortnite on the site began to spike just as the servers went down. At the high in the middle of the downtime, searches beat out the average by as much as 60%. When the outage ended the next day, those searches returned closer to normal levels over the next few hours.

But it wasn’t just Fortnite-specific searches that went up. Google’s anonymous affinity data identifies users with specific interests, and gaming fans overall flocked to Pornhub during the Fortnite downtime. Users meeting the “gaming fan” criteria were far more active on the site during the downtime, up to 9.8% over the normal average, until the Fortnite servers came back up and traffic went back down.

When you’re bored, you play your favourite game. When that game’s down you, er… well, the numbers don’t lie. By volume it seems gamers are a thirsty lot. Just look Pornhub’s 2017 videogame records for proof.

Original story, March 21:Drake’s Fortnite stream with Ninja might have broken records on Twitch, but that’s not the only place it made a splash, so to speak. Epic’s Battle Royale is also having an impact on the pornography industry.

With 45 million Fortnite players and counting, it’s perhaps not surprising that there’d be some amount of search. But the full extent of that search is quite astounding. Pornhub (via Polygon) released an insight yesterday revealing that after Drake’s stream, searches for the term ‘Fortnite’ spiked to 824% higher than the overall Pornhub average.

Unsurprisingly, much of that interest is coming from young men. Pornhub say that men are 136% more likely to search for the term than women, and those in the 18-24 bracket are more than 361% more likely to go looking for it than any other age group.

Slightly more surprisingly, it seems to be Europeans who have the most interest in Fortnite porn – Finland, France, Ireland, Norway, and Denmark are the top five countries searching for the term. The US comes in sixth, Australia at 11, Canada at 12, and the UK comes in at 15th.

Following closely behind as terms searched for shortly before or after Fortnite are Overwatch and Team Fortress 2. The first of those doesn’t surprise me, as Pornhub revealed that Overwatch characters topped their videogame search terms in 2017, but the concept of Team Fortress porn is, frankly, terrifying. You can check out the whole data breakdown in the link above.