The Oculus Rift and Touch just got a permanent price cut to $499

Update July 14, 2017: Oculus have announced a permanent price cut for the Rift and Touch when their summer sale ends.

Oculus have been selling the Rift headset and Touch controllers for just $399 during the Summer of Rift sale, which they say has been "a huge success." To keep the VR ball rolling, they've now announced that when the sale ends, the new, permanent price for the same bundle will be $499.

The hardware needs software, so check out our pick of the best VR games.

The Rift and Touch together used to cost $799, which is still how much you'll have to shill out for their biggest rival, the HTC Vive. They then got $100 off in March and now this latest reduction, which Oculus attribute to falling hardware costs.

Five hundred bucks is still a great deal of money for most of us, but it's obviously a massive improvement and makes the Oculus that much more tempting. HTC will surely have to respond soon.

As a reminder: the Rift and Touch summer sale price of $399 – the same as the technically inferior PlayStation VR – is still available. Oculus say it's for "a limited time only," but as far as I can see, they don't specify the exact limitation. Get it while it's going!

Original story July 10, 2017: Oculus’ push to drive down the cost of high-quality PC virtual reality continues apace with almost $200 being slashed off the price of the Rift headset when bundled with the mighty Touch controllers.

It was announced last night, on the Oculus blog, that the new $399 (£399) price for the headset and controller bundle would only be available for a limited time, but there is no actual indication of when that limitation will come into effect. 

That could mean the new price sticks around for as long as people are actually buying the hardware; in this almost fallow VR year, the sales of both Rift and Vive headsets haven’t been too strong, so anything that can shift existing stock of the VR eyewear is going to be welcome.

Oculus Touch

Oculus have already cut the price of their hardware by around $200 this year, knocking the bundled price down from $800 to $598 back at the Games Developer Conference (GDC) in March. Back then, Oculus’ Jason Rubin told us that price was VR’s biggest barrier to getting people into the ecosystem.

“If we’re going to have developers be happy in the ecosystem they need more consumers,” Rubin told us. “And right now consumers aren’t saying ‘yeah, I’m waiting for wireless for VR’ what they’re saying is ‘I love it! Can you bring it down to a price that I can stomach?’ So for us that’s the most important thing for us to do.”

HTC Vive is busy working with partners to create new features and add-ons for the headset, like a new headband and wireless VR tracking, those are only going to boost the cost of ownership. Oculus are sticking with what they’ve got and dropping the cost, and on these first gen devices, I think that’s probably wise.

There’s also the fact that with super-fun Robo Recall, Star Trek: Bridge Crew, and Batman: Arkham VR already out, and the intriguing solo-romp, Lone Echo, releasing this month, there are genuinely good VR games around now. So, now the Rift+Touch is cheaper than the PlayStation VR, and the recommended spec for VR-capable PCs dropping, is this going to tempt you towards some virtual fun? 

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ZedClampet avatarDave James avatarg.poubelle avatarDustyGerkin avatarAnakhoresis avatarQDP2 avatar+2
ZedClampet Avatar
96
2 Months ago

I just bought one via Amazon Prime. Getting it on Wednesday. So excited. This is what the price should have always been.

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Dave James Avatar
413
2 Months ago

Hope you enjoy it!

We're at a point where there are genuinely good games to play and on the way. I also think the Rift is a much more user-friendly VR experience than the Vive, even if it's not quite as technologically advanced.

1
g.poubelle Avatar
37
2 Months ago

The CV1 is ahead of the HTC Vive in every aspect (weight, audio, comfort, display, hand controllers, price...), EXCEPT for the sensors : The CV1 sensors can only track up to ~8x8 foot of empty space.

Thing is : If your VR space (the space you can completely clear out for your VR activities) is smaller then 8x8 foot, then the CV1 sensors will do fine, at which point the CV1 becomes a complete no-brainer : Better and cheaper in every aspect.

And what if you do happen to have over 12x12 foot of VR space available for "room scale VR" ? Well since a huge majority of VR users simply don't have that much space to dedicate to VR without breaking a wall or two (Steam stats), the best extras you'll get are some short lived room scale tech demos, because most VR titles and specially all the expensive AAA titles, are being developed entirely with ~5x6.5 foot or less in mind.

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Dave James Avatar
413
2 Months ago

Yeah, with the Vive it's all about those sensors and the tracking. It's not just about the space though, the Vive works better than the Rift in small spaces too.

I do get into situations where even with a pair of the Oculus sensors they lose tracking, which I rarely found with the Vive.

1
DustyGerkin Avatar
183
2 Months ago

Death knell for Rift?

This sort of price slashing normal precedes the end of product line. Smells like a last ditch make or break.

1
Dave James Avatar
413
2 Months ago

Or maybe they've got a lot of spare inventory to shift with the serious slow down in VR sales this year!

Think they're going to be in it for the long haul though, they can't have expected VR to have been a huge industry immediately. Triple-A game development alone can take five years, so just to get the best content was always going to take a while.

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DustyGerkin Avatar
183
2 Months ago

True. Only time will tell.

How is the Rift figuring compared with the other VR outfits?

With the speed VR has improved in terms of hardware it be interesting to see how AAA titles are designed with rapidly moving goal posts.

1
Anakhoresis Avatar
574
2 Months ago

This is very tempting, but it really seems like the majority of VR games are being made with the Vive in mind, which makes me dubious about getting a Rift.

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QDP2 Avatar
809
2 Months ago

$500, safe to assume UK'll get hammered with £500 this time too? We can hope for £450 or £470, but odds are they'll try and take all the profits they can get away with right now...

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Dave James Avatar
413
2 Months ago

Yeah, the tech companies have been chasing dollar-parity pricing for an age, and with the collapse of Sterling they've got their wish :(

1
JTP1 Avatar
12
2 Months ago

I for one, won't drop that kind of money on a fad. Still to young to be considered any thing but a fad.

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Flappers Avatar
301
2 Months ago

I can only think of one game that has a proper full game experience in VR, and that's elite dangerous.

The rest of the games just seem like tech demo's, or indie games with PS2 era graphics.

For the price of $500, I would expect a LOT more to play and experience.

Either the price still needs to come down, or there needs to be some proper VR games on the market.

A friend of mine as an Oculus kit, and after being in awe about it for about a month, it's now a paperweight.

There's just not much out there to keep you using this device.

1