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G2A Avatar
G2A responded to MaxG's comment in
11 Months ago
G2A: How they say they're cleaning up their actG2A: How they say they're cleaning up their act
MaxG Avatar
Great article, nice in-depth coverage of the topic!

The smoke screen with their positioning of "it's for people like you can me who have a spare CD-Key that they got with a new videocard" doesn't seem to hold though, just look at the top 10 best sellers on any platform that they offer, you don't see a lot of people who have sold 1, 2 or even 10 or 20 copies but more like 1000's and 10.000's.

With CD-Keys being a product where you can't make a difference as a key is a key it will be a race to the bottom for the sellers, first you get the grey importing then, when the sellers don't make much money on the sales they will have to resort to fraud when obtaining the keys in order to stay competitive and still make a profit. It's a business model that's doomed to fail, whether it's done by G2a on purpose or not.

The fraud detection that G2a uses is easy to avoid as sellers will never list keys for $1 or $2 as they will try to sell for the highest price possible.
The upfront check they say they do where they check if any keys have been blacklisted, how can you do that if the developers/publishers aren't working with you?

The KYC process, which they only implemented a couple of months ago is only for new sellers (is that even legal?)
“We might ask for the invoice of purchasing those codes,” might doesn't sound like a standard thing they do.

The PR guy seems to not remember the Microsoft case:
Kadlec claims “there was not a single case when a developer came to us, or a publisher, saying ‘the codes are not from a legit source’ and they had real proof of that.”
URL: https://www.canadianinsider.com/g2a-strengthens-security-with-front-end-verification-steps---g2a-introduces-verification-process-for-new-sellers-to-sell-products-on-the-marketplace

G2A is proud of its collaboration with Developers and Software organizations, with a recent cooperation with MICROSOFT Investigative Analysts a prime example. In June 2016 MICROSOFT approached G2A and supplied over 550 game codes that they believed were purchased on a third party site with stolen credit cards. G2A was able to assist in the identification of the keys and immediately remove them from auction.
Clearly shows that there are cases like Tinybuild and Trion Worlds where it has been proven multiple times that they have a lot/majority of illegal keys.

If a company really wants to be legitimate they shouldn't allow their business partners to sell Steam gifts (as it's forbidden in the Steam eula) or encourage games that you need to activate with a Russian VPN.

g2a direct is a clever way to look legit by offering developers/publishers a cut of illegitimate sales and have a new hook of saying that they want to be lit, but as you can see, no big names will be there as they know how this business model works.

g2a pay is a smart way to make more money of questionable sales as resellers/fraudsters setup their own shops once they can't compete with the prices on g2a.

g2a shield clearly shows in this article that it's not needed to get a refund, so you are buying a guarantee that you already have and you may choose if you want to pay 3 euro per transaction or 1 euro per month for the same guarantee that you already legally have. When Apple did this with Apple Care (selling guarantee that you already had in certain countries) the world was shocked and they had to change it. When g2a does it the PR spins it like it's a great thing while you know it's dodgy in the first place, why sell guarantee if the mayority of the keys are legit anyway?

g2a gear, g2a land, g2a 3d plus are ways to get into the industry and start working together with parties in a way that they can then use in PR activities, like the g2a ceo said at the gamescom press event (https://www.youtube.com/watch?v=aPcRyiRFRaE) that he worked with Blizzard, not for cd-keys of course but only with esports.

All with all I think that the publishers will move to a model where they are going to get rid of keys and work together with their legitimate business partners to integrate a "direct download to your uplay/origin" account to get rid of the fraud.

Too bad the article doesn't mention the tax thing on g2a where you can choose if you want to pay vat by selecting your country or use their standard option of business/out of eu to avoid paying taxes, would love to hear from a lawyer if that's actually legal.Reply
G2A Avatar

Hey MaxG,


We want to respond to some of the topics you addressed in your comment. We believe they are important and would honestly like to discuss any issues anyone has with us - as we tried to highlight in our comments to PCGamesN.


Now, to go in order:


The majority of our sellers are individual sellers who only sell spare keys that they happen to come across. But would these individuals be listed in our top sellers? Of course not, as a seller who sells 1,000 keys will have more opinions and ratings (logically) than the person who has only sold one or two games.


We are not aiming for G2A to be the main source of income for sellers. G2A was just a marketplace created where we saw the need for a marketplace. We believe there should be a way to re-sell keys that people do not want nor need, or got for a good deal from developers and want to make a quick buck on, as that is how a free market operates and that is precisely our business model.


The $1 or $2 fraud detection was just one example of catching fraud, and was not meant to be taken as our only way of detecting fraud. We do not want to list all of the suspicious factors for which our team scans the market for daily, since that would be giving possible fraudsters a road map as to how to try and avoid being detected. As stated in the article, we use many different services, algorithms, and experienced teams to detect fraud, and are open to working with any and all developers who have doubts about any of the keys listed on our marketplace. We encourage developers to contact us first, but unfortunately, as you can see even from the comments from Trion Worlds, this doesn’t often happen. Instead, we get to read about supposed cases concerning our site in the media like everyone else and have to attempt to work backwards to figure out why and how it happened in that order.


It would of course be easier and more efficient if developers worked with us directly to check keys, and we are not denying that. It is exactly why we created G2A Direct and why we are constantly trying to reach out to developers. We check everything we can check to make sure that the keys on our marketplace are legitimate but honestly the best way to do that would be to directly work with the developers themselves.


The KYC process is not only for new sellers. It is for every seller, new and old, with stricter and more intricate documentation required if the seller sells upwards of 10 items.


Asking for an invoice for a purchased product is not a standard thing on any marketplace. If you want to re-sell a book or TV on eBay for example, you do not have to show eBay your original receipt that you purchased the item in question. We ask for this when we suspect fraud.


As for the comment from Patryk Kadlec, we believe it might have been taken out of context. We will and do gladly work with anyone who wants to contact us, with a complaint or otherwise. As you can see, we write about cases in which we worked together with our partners to track down any fraudulent keys proudly – and that includes the Microsoft case. We are happy that a company as large and powerful as Microsoft chose to contact us and trusted us with access to their list of fraudulent game key codes. This is why we persistently tell developers to please let us know if they suspect any specific codes on our marketplace are fraudulent – we want to help.


Again, we do not see a problem with selling Steam gifts as you should be able to sell a gift you don’t want nor need – whether virtual or physical. However, we absolutely do not encourage, nor even allow, the sale of games that need to be activated with a Russian VPN.


G2A Direct is our way of trying to reach out to developers and allow them to get more revenue. It is our way of trying to support the industry which we are a part of. The sales are not illegitimate, as every developer who has signed up will tell you. We hope as time goes on, Direct will show for itself that we really are trying to support developers and the industry.


G2A Pay was created precisely because we knew that in order to run a successful business, you need a secure and trustworthy payment platform. That is what Pay is - simply a payment platform which other stores and sites can easily integrate and be safe and sound. I am not sure how you see it being tied to questionable sales.


To reiterate, G2A Shield is not a product guarantee, as all products are guaranteed on our marketplace. It has many other benefits though, as partially explained in the article, which include one-contact resolution from our support team in case of a problem and the dedicated 24/7 live chat. It also includes free G2A coin transfers, up to 10% cashback, priority pre-order delivery, and G2A price match – hence the price tag. We know Shield is not a perfect product, and we are trying our hardest to improve it.


G2A Gear, G2A Land, and G2A 3D Plus are all ways in which we are trying to become a part of the industry. Can you blame our CEO for being excited that we have worked with Blizzard in any way, shape or form? Blizzard is an amazing developer – which I am sure you agree on.


As for the tax issue, EU VAT regulations require taxpayers to gather information about customer location in order to determine proper VAT rate and country of taxation. We use self-certification of the customer regarding the place of his establishment, which is one of the methods approved by the EU Commission, mentioned in official EU documents.


We hope some of these answers helped, or have at least shed a bit of light on all of the issues you raised. If you have any other questions or feedback, we are here to listen. Please feel free to contact [email protected]

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hfm Avatar
hfm responded to MaxG's comment in
11 Months ago
"Where do you see the fraud here?" say G2A in response to Trion Worlds CEO"Where do you see the fraud here?" say G2A in response to Trion Worlds CEO
MaxG Avatar
Grey importing is discussable but let's not skip over the real problem, this publishers proves that legit sellers are getting scammed and those keys end up on G2A, it's a race to the buttom with ever lower pricing, this wrecks the whole legit game industry. Customers don't know or don't care while G2A gets rich, developers/publishers/retailers are paying for it until they can't pay for it anymore.Reply
hfm Avatar

Very true. It's all fun and games until you get no more games because devs can't afford to make them anymore.

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MaxG Avatar
MaxG commented on
1 Year ago
G2A add verification process for new sellers to combat fraudG2A add verification process for new sellers to combat fraud
MaxG Avatar
so now they only do KYC (Know Your Customer) processes on NEW sellers and not on their current sellers? Still shady as duck :P Especially when you say in the same press release that the stolen keys from Microsoft were found at your CURRENT sellers :P
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MrJinxed Avatar
MrJinxed responded to MaxG's comment in
1 Year ago
G2A will now offer developers up to 10% royalties on salesG2A will now offer developers up to 10% royalties on sales
MaxG Avatar
This is not a fix for their broken business model, now small indy devs have to join their shady network and do their own security checks on keys?

Publishers/Devs are being forced to cooperate with them in order to protect themselves from their own business model, pretty shady if you ask me.Reply
MrJinxed Avatar

That's exactly right. This is just a big blowing smoke kind of deal. Developers don't want to have to work FOR g2a. This is really just a please don't hate us we do nice things kind of announcement after the flack they've been taking on social media following this ordeal.


I hope people won't forget it, but if I'm honest, I know people won't give a fuck in about 2 weeks. It'll be back to business as normal, and then we'll have the next big scandal in 6 months to a year involving g2a, and exactly nothing will change.


This isn't the first big scandal of theirs, and it won't be the last.

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