Is something an Nvidia shill would say! How much are you getting paid by Nvidia to post this obvious crap? How can forcing companies like Asus or Gigabyte stop selling AMD products for their gaming brands be in any universe good in any way? How can the gaming brand Aorus being Nvicrapia exclusive be good for consumers or good for AMD? This is anti competitive bullshit and I sure hope the EU fines Nvidia billions of dollars, to the point of bankruptcy!
"How can forcing companies like Asus or Gigabyte stop selling AMD products for their gaming brands be in any universe good in any way?"
Well, they're simply not forcing them to do that. They're saying if you want to continue to be a launch GPU partner and continue to receive financial support for co-marketing activities, then the GeForce gaming brand can't also contain AMD GPUs.
And why would the Aorus brand have to be Nvidia exclusive? Why wouldn't that be AMD exclusive? It would make sense for the manufacturers to take this opportunity to use Nvidia's marketing funds to finance a new GeForce gaming brand and leave an existing and established gaming brand to be AMD exclusive.
That's the flip side of this. AMD gets their own exclusive gaming brands.
And if it's so obviously anti-competitive do you not think Nvidia's lawyers drawing up the agreements would have said something? There's no way Nvidia would swallow the risk of a potential $2bn fine just for the sake of marketing.