EA's CFO says Star Wars Battlefront 2's loot-crate debacle has been "a learning experience"

star wars battlefront 2 microtransactions change

EA’s CFO has offered another response to the Star Wars Battlefront II loot box controversy. Speaking at today’s Nasdaq Investor Conference, Jorgunsen described the furore around the game’s microtransactions as “a learning experience.”

Battlefront II now gives bigger end-of-match bonuses.

That’s certainly an interesting way to speak about a series of decisions so ill-informed that EA have been constantly shifting their approach to the issue. Rewards have been raised, prices have been lowered, and microtransactions were temporarily turned off in the wake of significant dissatisfaction. The situation has escalated to the point where several governmental agencies are investigating claims that the game’s microtransactions constitute gambling.

Echoing comments made last week, Jorgunsen says the past few weeks have been “a great learning experience for us,” and that “we consider ourselves a learning organisation.” HE goes on to say “if we’re not learning, that means we’re failing in some way and we’re constantly trying to watch what people do and how they play and listen to them to decide what’s the best way to build great games.”

It does sound like that’s a genuine sentiment, however, as Jorgunsen says it’s not 100% confirmed that microtransactions will be re-added to the game. According to Gamespot, discussion is focused on “when or if” they will return, and if they do, exactly how that will happen.

Despite the controversy, Jorgunsen says Battlefront II is seeing “great retention,” and that updates and new content, as well as interest in The Last Jedi, will continue to drive sales throughout the holidays.

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Tannhauser avatarWhiteCrow avatarAever avatarJTP1 avatar
Tannhauser Avatar
2
1 Week ago

Utter tripe. Seriously, current tech levels allow us to program bots that are capable of more meaningful conversations than the endless stream of PR-speak that these suits parrot every time. What are these hacks being paid for, exactly? Tanking the stock?

https://www.reddit.com/r/StarWarsBattlefront/comments/7hi2c5/we_have_learned_a_lot/

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Aever Avatar
636
1 Week ago

Well, at least he didn't call himself a "gamer". Otherwise, yes, it's the kind of empty words that are thrown in every direction at such events.

1
WhiteCrow Avatar
438
1 Week ago

"we’re constantly trying to watch what people do and how they play and listen to them to decide what’s the best way to build great games."

If that were at all true, they wouldn't have been in this situation to begin with. They wouldn't have been rated one of the worst companies in existence several times. This is just typical hot air bullshit, and I hope they continue to "learn" (Read: Suffer) for their greedy decisions.

1
JTP1 Avatar
57
1 Week ago

He is so out of touch with the console/PC gaming community, it's laughable. They make of mint on the FIFA games and the MTX. That doesn't mean that type of system works with Shooters.

They need to stop salivating over the mobile market money and trying to force that kind of monetization into it's console/PC games. You can't charge $60 price tag to get the game then monetize it like it's a mobile game.

We would be better served if EA just created mobile games and got out of the console/PC games business or just make their games F2P.

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